Aquaculture Businesses: A Practical Guide to Economics and Marketing

Starting with an overview of the types of challenges faced by managers of aquaculture businesses, the book then presents the different challenges faced by new, start-up businesses and those that have been in business for many years. The book includes step-by-step guidance on how to find key markets, locate customers and determine their preferences, develop estimates of capital requirements for land, construction of buildings and production facilities, and purchase equipment. Guidance is also given on developing a financing plan, including the key financial statements that show early indication of potential problems. Comprehensive coverage is also provided of the various types of permits and regulations, as well as the magnitude of costs and delays that can occur for an aquaculture business to be in compliance. Finally, advice is given on keeping an eye on emerging trends, signs of changing consumer preferences and demand, and external threats and opportunities.