BCOM, 11th Edition

Introduce an efficient communication strategy-focused approach to business communication with Lehman/DuFrene/Walker’s unique BCOM, 11E. Based on ongoing research into student workflows and learning preferences, BCOM combines an engaging printed text or interactive with MindTap digital solutions. Your students master today’s business communication concepts and skills while MindTap keeps learners focused, holds them accountable for course material and challenges them to apply what they have learned. Lehman; Debbie D.

BCOM 11th Edition is written by Carol M. DuFrene; Robyn Walker and published by Cengage Learning.

ISBNs for BCOM are 9798214338156, and the print ISBNs are 9780357901243, 035790124X. Additional ISBNs for this include 9780357901328, 9780357901311.