Beyond Princess Culture: Gender and Children’s Marketing explores the impact of a post-princess space, examining potential agency and empowerment in the products’ users while acknowledging that at least some alternatives continue to perpetuate components of the rigidly gender-coded princess culture. This book collectively critiques the commodification of the post-princess child consumer through analysis of historical and contemporary toys, video games, clothing, websites, and other popular culture phenomena. Guided by theories from feminist and gender studies, Beyond Princess Culture demonstrates how the marketing of children’s products has and continues to perpetuate and challenge hegemonic notions of gender, race, ethnicity, ability, and other positions of intersectionality, as situated in the social, economic, and historical contexts.Additional ISBNs9781433156359, 9781433156366, 1433156350, 1433156369, 9781433156328, 1433156326Beyond Princess Culture: Gender and Childrens Marketing 1st Edition and published by Peter Lang Inc., International Academic Publishers. ISBNs for Beyond Princess Culture are 9781433156373, 1433156377 and the print ISBNs are 9781433156359, 1433156350. Additional ISBNs include 1433156326, 1433156350, 1433156369, 9781433156328, 9781433156359, 9781433156366.