Competitive Branding Strategies: Managing Performance in Emerging Markets

Competitive Branding StrategiesManaging Performance in Emerging MarketsGlobalization has expanded the options for building brand strategies through social media, the internet, and in conventional approaches. Amidst increasing market competition, companies need to analyze their competitive choices to determine their brand equity in the marketplace. As such, it is necessary for companies to develop customer-focused brands to gain competitive advantage. This book enhances knowledge on developing competitive brands in emerging markets, particularly the BRICS countries. It provides the necessary guidance with proven strategies for building successful brands, the decisions and options faced by brand managers, and the tools to manage brands effectively. It develops new dimensionsnot only gain insight into international brand competition, but also into the organizational support necessary to build and manage a powerful brand. It is a necessary read forall MBA students and scholars in marketing, especially those who seek to gain new insight in the rapidly changing global marketplace.Competitive Branding Strategies: Managing Performance in Emerging Markets is written by Rajagopal and published by Palgrave Macmillan. ISBNs for Competitive Branding Strategies are 9783030249335, 3030249336 and the print ISBNs are 9783030249328, 3030249328.