Consumer Behavior Buying, Having, and Being 11th Edition by Michael R. Solomon

Consumer Behavior Buying, Having, and Being 11th Edition by Michael R. SolomonBy: Michael R. SolomonPublisher: PearsonPrint ISBN: 9780133450897, 0133450899other ISBN: 9780133450996, 0133450996Edition: 11thCopyright year: 2015For undergraduate and MBA courses in consumer behavior. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people?s social experiences. This program will provide a better teaching and learning experience?for you and your students.Additional ISBNs9780133780734, 0133780732