Consumer Behavior Today Version 1.0

Consumer Behavior Today focuses on the varied topics related to the consumer behavior discipline with particular focus on contemporary issues of consumerism, marketing, and social media. This text is about a subset of behaviors-the psychology and sociology of human behavior as it relates to consumer decision making and action.Consumer Behavior Today, Version 1.0 is written by M. Joseph Sirgy; Don R. Rahtz; Laura Portolese Dias and published by Flatworld. ISBNs for Consumer Behavior Today, Version 1.0 are 9781453363140 and the print ISBNs are 9781453363133, 1453363130. Additional ISBNs include 9781453363140.