Consumer Behaviour: Perspectives Findings and Explanations 1st Edition

A high level textbook discussing different perspectives in consumer behaviour. Drawing on real life case studies, this book enables students to critically approach and evaluate behavioural concepts.Consumer Behaviour: Perspectives, Findings and Explanations 1st Edition is written by John O’Shaughnessy and published by Bloomsbury Academic. ISBNs for Consumer Behaviour are 9781137003775, 1137003774 and the print ISBNs are 9781137003768, 1137003766.