Consumer-Driven Demand and Operations Management Models: A Systematic Study of Information-Technology-Enabled Sales Mechanisms

China Internet Development Report 2018: Blue Book of World Internet Conference This important book is by top scholars in supply chain management, revenue management, and e-commerce, all of which are grounded in information technologies and consumer demand research.The book looks at new selling techniques designed to reach the consumer.Consumer-Driven Demand and Operations Management Models: A Systematic Study of Information-Technology-Enabled Sales Mechanisms is written by Serguei Netessine; Christopher S. Tang and published by Springer. ISBNs for Consumer-Driven Demand and Operations Management Models are 9780387980263, 0387980261 and the print ISBNs are 9780387980188, 0387980180.