Additional ISBNs 9781337386890, 1337386898Contemporary Marketing, Loose-leaf Version 18th Edition by Louis E. Boone; David L. Kurtz and Publisher Cengage Learning. ISBN: 9780357158951, 0357158954. The print version of this textbook is ISBN: 9781337679961, 1337679968.
Contemporary Marketing, Loose-leaf Version 18th edition
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