Cross-Cultural Consumer Behavior 1st Edition

This cutting-edge book unpacks the relationship between culture and consumer behavior to present the state-of-the-art in cross-cultural consumer research. Examining how culture shapes what consumers seek, evaluate and choose to purchase, Cross-Cultural Consumer Behavior explains why and how cultural values such as individualism, indulgence, or uncertainty avoidance influence consumers’ buying behavior.Cross-Cultural Consumer Behavior 1st Edition is written by Katja Gelbrich and published by Edward Elgar Publishing. ISBNs for Cross-Cultural Consumer Behavior are 9781803923185, 9781803923192, 1803923199 and the print ISBNs are 9781803923185, 1803923180.