Crowd Design: From Tools for Empowerment to Platform Capitalism

Crowd DesignFrom Tools for Empowerment to Platform CapitalismThe digital revolution is interwoven with the promise to empower the user. Yet, the rise of centralised, commercial platforms for crowdsourced work questions the validity of this narrative. In Crowd-Design, Florian Alexander Schmidt analyses the workings and the rhetoric of crowdsourced work platforms by comparing the way they address the masses today with historic notions of the crowd. The utopian concepts of early online collaboration are taken as a vantage point from which to view and critique current and, at times, dystopian applications of crowdsourced work. The study is focused on the crowdsourcing of design tasks, but these specific applications are used to examine the design of the more general mechanisms employed by the platform providers to motivate and control the crowds. Crowd-Design is as much about the crowdsourcing of design as it is about the design of crowdsourcing.Additional ISBNs9783035610512Crowd Design: From Tools for Empowerment to Platform Capitalism 1st Edition is written by Florian Alexander Schmidt and published by Birkhäuser. ISBNs for Crowd Design are 9783035610673, 3035610673 and the print ISBNs are 9783035611984, 303561198X. Additional ISBNs include 9783035610512.