Cutlip and Center?s Effective Public Relations 11th International Edition by Glen M. Broom

Cutlip and Center?s Effective Public Relations 11th International Edition by Glen M. BroomBy: Glen M. BroomPublisher: Pearson (Intl)Print ISBN: 9780273768395, 0273768395other ISBN: 9780273775775, 0273775774Edition: 11thCopyright year: 2013For courses in Introductory Public Relations.Beginning with the first edition in 1952, Effective Public Relations (EPR) has introduced thetheory and principles of public relations, schooled its practitioners, and served as a referencefor those in the calling worldwide. This eleventh edition begins its seventh decade of advancingpublic relations toward professional status.WHAT?S NEW IN THE ELEVENTH EDITION OF EFFECTIVEPUBLIC RELATIONS? A new co-author brings new perspective, insight and content to the eleventh edition.? Each chapter begins with ?Learning Outcomes? and ends with related questions in a?Study Guide.?? Considerations of social media and other new media technologies are incorporatedthroughout the text.? New case examples and illustrations throughout give chapter content ?real-world? contextand global perspective.? New sections outline challenges faced by public relations practitioners, including thoserelated to diversity and professionalism.? Expanded sections on measurement, evaluation and metrics.? Legal aspects of public relations practice are more clearly articulated and presented in thecontext of specific public relations concerns.? New sections on message crafting, message framing, and message encoding and decodingoffer concrete, yet theory-grounded tips for message development.? Five leading practitioners helped revise chapters on contemporary practice in Part 4 of thetext?The Practice.? Seven new chapters on specific contexts of public relations practice accommodate theincreasing specialization of the profession?Business and Industry, Government andPolitics, Military Public Affairs, Nonprofits and Nongovernmental Organizations, HeathCare, Education, and Associations and Unions.Cutlip & Center offers students the gold standard in public relations, providing the most up-to-date reference in the market.Additional ISBNs9780273775775.0, 9780273784678, 0273784676