Designing for the Greater Good: The Best of Non-Profit and Cause-Related Marketing and Nonprofit Design

This first-ever book of its kind, Designing for the Greater Good, features hundreds of illustrated examples of the best nonprofit and cause-related design worldwide, plus 24 inspiring case studies and insights into great nonprofit branding campaigns. A comprehensive resource for designers, creative professionals, marketers, corporate communications departments and nonprofit leaders, this book showcases work from a variety of sectors including Family and Community, Animal Causes, Health, Human Rights, Environmental Awareness, Spirituality, and the Arts. The 24 case studies feature interviews with the designers for such campaigns as the Avon Walk for Breast Cancer, The Hurricane Katrina Poster Project and Get London Reading. Materials presented in Designing for the Greater Good include: cause-specific campaigns and case studies; logos and branding for nonprofits; websites, posters, brochures, advertising, and marketing materials for cause-related events and nonprofits; packaging; invitations for fundraisers and events. Designing for the Greater Good: The Best of Non-Profit and Cause-Related Marketing and Nonprofit Design is written by Peleg Top; Jonathan Cleveland and published by Harper Collins s. ISBNs for Designing for the Greater Good are 9780062041401, 0062041401 and the print ISBNs are 9780061765308, 0061765309.