Advertising is a broad concept and has an ever-shifting nature. The methods and strategies are differing day by day. The practice fields of advertising vary relatively and largely, and the consumers of today like Y and Z generations make it necessary for the corporations to take the essential precautions. Against the current conjunctures and fluctuations in technology, economy and politics, advertising is one of the key concepts that the corporations focus on. In this sense, the book gathers 12 different chapters related to advertising. The chapters contain valuable and up-to-date information on advertising. This study will not only broaden the reader’s horizon but also fulfil the increasing need in the field of contemporary advertising.Additional ISBNs9783631803714, 9783631803721, 3631803710, 3631803729Differing Outlook of Contemporary Advertising 1st Edition is written by Naim Cetinturk and published by Peter Lang Gmb H, Internationaler Verlag der Wissenschaften. ISBNs for Differing Outlook of Contemporary Advertising are 9783631803738, 3631803737 and the print ISBNs are 9783631803714, 3631803710. Additional ISBNs include 3631803710, 3631803729, 9783631803714, 9783631803721.