E-Health Two-Sided Markets: Implementation and Business Models

E-health two-side Markets: Implementation and Business Models presents empirical models and suggestions that focus on how to remove barriers to deliver online services across borders and how actual barriers affect business models in a two-sided market with regard to e Health.Technological innovation and business developments in online trade result in fast-evolving markets with the continuous emergence of new products and services, thus requiring a specific approach.This book discusses how to develop innovative and cost-effective implementation strategies for complex organizations, the importance of barriers and facilitators for two-sided markets when implementing e-health services and/or IT based innovations, which pre-requisites have to be achieved in complex organizations that act in two-sided markets when implementing e-services, the ecosystem for implementation of services and innovations in complex organizations, and its effects for business models.This book is a valuable source for researchers in medical informatics, and is also ideal for stakeholders, consultants, advisors, and product designers involved in e Health services.Presents guidelines that can be used as examples of pros and cons in two-side markets Provides knowledge that enables readers to identify the changes that need to be considered in budget proposals for e Health implementation Includes examples of business models applied in two-side markets, diminishing external effects and failures E-Health Two-Sided Markets: Implementation and Business Models is written by Vivian Vimarlund and published by Academic Press. ISBNs for E-Health Two-Sided Markets are 9780128054413, 0128054417 and the print ISBNs are 9780128052501, 0128052503.