Entrepreneurship 3rd Edition by William D. BygraveISBN 9781118582893The green shoots of entrepreneurship give an economy its vitality. They give rise to newproducts and services, fresh applications for existing products and services, and new ways ofdoing business. Entrepreneurship stirs up the existing economic order and prunes out the deadwood. Established companies that fail to adapt to the changes cease to be competitive in themarketplace and go out of business.Within the broadest definition, entrepreneurs are found throughout the world of businessbecause any firm, big or small, must have its share of entrepreneurial drive if it is to survive andprosper. This textbook focuses on starting and growing independent new ventures. It is basedon entrepreneurship courses taught at Babson College and at universities around the world.One of the most common questions that entrepreneurship educators are asked is,Can entrepreneurship be taught? Our response is that anyone with a desire to become anentrepreneur will be more successful if he or she has taken a course on how to start and growa new venture. About 30% of the students who have taken the new-venture course at BabsonCollege since 1985 have gone on to start full-time businesses at some time in their careers.Many have started more than one.While this textbook empowers would-be entrepreneurs to start and grow their newventures, it?s not only for them. Any student who reads this book will learn about theentrepreneurial process and the role of entrepreneurship in the economy. We believe that allbusiness students, regardless of whether they start a new business, will benefit from learningabout entrepreneurship. After all, entrepreneurship and small business create most of the jobsin the U.S. economy and account for almost half the GDP. They are ubiquitous, and so integralto the economy that almost every student will work in one way or another with entrepreneursand small businesses after graduation. This textbook will stand students in good stead?notonly for starting their own firms, but also for dealing with startups as investors, bankers,accountants, lawyers, customers, vendors, employees, landlords, and in any other capacity.An entrepreneurial revolution has transformed the economy since the mid-1970s. Centralto that revolution is information technology, especially personal computers and the Internet.Information technology has profoundly changed the way companies do business, none moreso than startup companies. Today’s students were born after the personal computer came intocommon use, and they came of age in the era of the Web. Webelieve they need an entrepreneurshiptext in which information technology is completely integrated all the way through.This book combines concepts and cases to present the latest theory about entrepreneurshipand relate actual experiences. The concepts cover what would-be entrepreneurs need to knowto start and grow their businesses, and the cases illustrate how real entrepreneurs have goneout and done it. They cover all stages of the entrepreneurial process, from searching for anopportunity to shaping it into a commercially attractive product or service, launching the newventure, building it into a viable business, and eventually harvesting it.