Essentials of Marketing (15th Edition) ? Perreault

Marketing’s pillar “Four Ps” framework was first introduced by Jerome McCarthy in the 1960s. Its managerial orientation and practical “How-To-Do-It” strategy planning approach continues wit this newest 15th edition of Essentials of Marketing: A Marketing Strategy Planning Approach.Essentials of Marketing prepares students for success by teaching skills through examples, explanations, frameworks, models, classification systems, cases, and practical �how-to� techniques geared toward increasing analytical abilities and helping students figure out how to do a superior job of satisfying customers. Special topics like relationship marketing, international marketing, services marketing, marketing and the Internet, marketing for nonprofit organizations, ethics, social issues, and business-to-business marketing are integrated throughout.ISBN-101259573532ISBN-13978-1259573538