Fashionability: Abraham Moon and the creation of British cloth for the global market

FashionabilityAbraham Moon and the creation of British cloth for the global marketFashion studies is a burgeoning field that often highlights the contributions of genius designers and high-profile brands with little reference to what goes on behind the scenes in the supply chain. This book pulls back the curtain on the global fashion system of the past 200 years to examine the relationship between the textile mills of Yorkshire – the firms that provided the entire Western world with warm wool fabrics – and their customers. It is a microhistory of a single firm, Abraham Moon and Sons Ltd, that sheds light on important macro questions about British industry, government policies on international trade, the role of multi-generational family firms and the place of design and innovation in business strategy. It is the first book to connect Yorkshire tweeds to the fashion system. Written in lively, accessible prose, this book will appeal to anyone who works in fashion or who wears fashion. There is nothing like it – and it will raise the bar for historical studies of global fashion. Here you’ll find intriguing stories about a tweed theft from the Leeds Coloured Cloth Hall, debates on tariffs and global trade, the battle against synthetic fibres and the reinvention of British tweeds around heritage marketing. You won’t be bored.Additional ISBNs9781526157089Fashionability: Abraham Moon and the creation of British cloth for the global market is written by Regina Lee Blaszczyk and published by Manchester University Press. ISBNs for Fashionability are 9781526119322, 1526119323 and the print ISBNs are 9781526119315, 1526119315. Additional ISBNs include 9781526157089.