For courses in introductory financial accounting.Understanding financial accounting as the language of business Once students see that accounting is the language of business, they are well on their way to academic and professional success. Financial Accounting translates the essentials of accounting to students so they understand why and when financially sound decisions are made in business today. The 5th Edition uses real-world examples from Bold City Brewery and other businesses that students encounter in their everyday lives, making the material relevant and giving students more of those �I get it� moments. Also available with My Lab Accounting My Lab� is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, My Lab personalizes the learning experience and improves results for each student. Note: You are purchasing a standalone product; My Lab Accounting does not come packaged with this content. Students, if interested in purchasing this title with My Lab Accounting, ask your instructor to confirm the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information. If you would like to purchase both the physical text and My Lab Accounting search for: 0134833163 / 9780134833163 Financial Accounting Plus My Lab Accounting with Pearson – Access Card Package, 5/e Package consists of: 0134727797 / 9780134727790 Financial Accounting 0134728882 / 9780134728889 My Lab Accounting with Pearson – Access Card – for Financial Accounting Financial Accounting 5th Edition is written by Robert Kemp; Jeffrey Waybright and published by Pearson. ISBNs for Financial Accounting are 9780134728568, 0134728564 and the print ISBNs are 9780134727790, 0134727797. Additional ISBNs include 9780137525423, 9780134728643.