Gain a solid understanding of business today and what it takes to become a better employee, more informed consumer, and even a successful business owner with the best-selling FOUNDATONS OF BUSINESS, 5E. This up-to-date, comprehensive survey of business highlights forms of business ownership, management and organization, human resources management, marketing, social media and e-business, information systems, accounting, and finance. Core topics and special features examine ethics and social responsibility, small business and entrepreneurship, and global issues, while new coverage addresses cutting-edge topics, such as the impact of social media in business, the economic recovery and remaining economic issues, international business, green and socially responsible business, and sustainability. Product details Publisher: Cengage Learning; 005 edition (January 11, 2016) Publication Date: January 11, 2016
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FOUNDATIONS OF BUSINESS, 4E gives readers the comprehensive preparation they’ll need to succeed in Today’s competitive business world. By providing a brief survey of business, including management and organization, marketing, social media and e-business, information systems, accounting, and finance, this text introduces the reader to core business practices. In addition, the authors address other important concepts such as ethics and social responsibility, forms of ownership, small business concerns and entrepreneurship, and international business. This edition is filled with cutting-edge content, including up-to-date information on the economic crisis, social networking, competition in the global marketplace, and the green movement, as well as suggestions on how to manage a business in the midst of economic ups and downs. An abundance of study aids also is available within the text and on the student companion website to help you achieve success in the course and in Today’s competitive business world. Product details Publisher: Cengage Learning; 004 edition (January 1, 2014) Publication Date: January 1, 2014
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Book detailsPublisher:Cengage Learning; 6 edition (January 10, 2018)Language:EnglishISBN-10:9781337386920ISBN-13:978-1337386920ASIN:1337386928
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