Global Marketing, 10th Edition

For courses in global marketing.Familiarizes students with global marketing and the global business environment Global Marketing�s environmental and strategic approach outlines the major dimensions of the global business environment for students. The 10th Edition brings global marketing out of the classroom and into the real world with up-to-date examples of questions, concerns, and crises facing global markets. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketing. Global Marketing offers authoritative content as well as conceptual and analytical tools that will prepare students to successfully pursue careers in global marketing or related areas.Global Marketing 10th Edition is written by Mark C. Green; Warren J. Keegan and published by Pearson. ISBNs for Global Marketing are 9780134899763, 0134899768 and the print ISBNs are 9780134899756, 013489975X. Additional ISBNs include 9780134900216, 9780134899831.