Green Behavior and Corporate Social Responsibility in Asia

In recent years, the issues of sustainability, green behavior and corporate social responsibility have become a growing global concern.This increased concern for environmental welfare has started to affect the way marketers, managers and policy makers think and organize their businesses. In Western culture, there has been widespread discussion on green related issues; however, different cultures are at an earlier stage in embracing this global change. Green Behavior and Corporate Social Responsibility in Asia seeks to apply this discussion to Asian culture, using case studies that reflect the reaction, response, managerial problems and success of seven Asian countries ? India, Malaysia, Turkey, Brunei, Iran, Pakistan and Sri Lanka ? in adopting green concepts. These concepts include: green organizations; eco-tourism; food loss and waste; recycling-reuse; waste management practice; green space; the plastic-bag free campaign; care for animals; and, corporate social responsibility. The cases outlined in this book illustrate how numerous companies and organizations operating in Asian countries incorporate green marketing and green management related concepts and issues into their strategy. It will appeal to researchers and practitioners, working in the fields of consumer behavior, human resource management, organizational behavior and sustainability. Additional ISBNs 9781787566835Green Behavior and Corporate Social Responsibility in Asia and published by Emerald Publishing Limited. ISBNs for Green Behavior and Corporate Social Responsibility in Asia are 9781787566859, 1787566854 and the print ISBNs are 9781787566842, 1787566846. Additional ISBNs include 9781787566835.