Heart Smarts Guts and Luck: What It Takes to Be an Entrepreneur and Build a Great Business

What’s your entrepreneurial profile?Do you have what it takes to build a great business?In this book, three prominent business leaders and entrepreneurs-now venture capitalists and CEO advisers-share the qualities that surface again and again in those who successfully achieve their goals. The common traits? Heart, smarts, guts, and luck.After interviewing and researching hundreds of business-builders across the globe, the authors found that every one of them-from young founder to seasoned CEO-holds a combination of these four attributes. Indeed each of us tends to be biased toward one of these traits in our decision-making, and figuring out which trait drives you will lead to greater self-awareness and likelihood of success in starting and growing a business.So are you:- Heart-dominant, like renowned chef Alice Waters or Starbucks’s Howard Schultz?- Smarts-dominant, like Jeff Bezos of Amazon or legendary investor Warren Buffett?- Guts-dominant, like Nelson Mandela or Virgin’s Richard Branson?- Or are you most defined by the luck trait, like Tony Hsieh of Zappos (and a surprisingly high proportion of other successful entrepreneurs)?Heart, Smarts, Guts, and Luck includes the first Entrepreneurial Aptitude Test (E.A.T), a simple tool to help determine your specific profile.Though no single archetype for entrepreneurial success exists, this book will help you understand which traits to “dial up”� or “dial down”� to realize your full potential, and when these traits are most and least helpful (or even detrimental) during critical points of a company lifecycle. Not only will you know how to build a better business faster, you’ll also take your natural leadership style to the next level. Heart, Smarts, Guts, and Luck: What It Takes to Be an Entrepreneur and Build a Great Business is written by Anthony K. Tjan; Richard J. Harrington; Tsun-Yan Hsieh and published by Harvard Business Review Press. ISBNs for Heart, Smarts, Guts, and Luck are 9781422142318, 1422142310 and the print ISBNs are 9781422161944, 1422161943.