How to Grow Enrollment in Online Higher Education: Strategies for Marketing and Recruitment, 1st Edition

.How to Grow Enrollment in Online Higher Education offers practical guidance on how to more effectively attract and recruit students to online college and university programs. Despite the proliferation of online degree and certificate programs, only a handful of large, name-brand institutions have the resources to master the challenges of marketing and recruitment. This book includes a first-of-its-kind blueprint for colleges and universities working to set up online programs that can grow their enrollment and support their operations financially. These accessible chapters provide step-by-step marketing strategies, detail the specific needs and values of fully online enrollees, and explore the staffing, talent, and technologies needed to competitively recruit new students.How to Grow Enrollment in Online Higher Education: Strategies for Marketing and Recruitment 1st Edition is written by Sasha Thackaberry-Voinovich and published by Routledge. ISBNs for How to Grow Enrollment in Online Higher Education are 9781040273333, 1040273335 and the print ISBNs are 9781032849126, 1032849126. Additional ISBNs include 9781003515555, 9781032839929, 9781040273319.