Industrial Design Competition and Globalization

Economic activities are becoming increasingly globalised. One result being that for companies in developed market economies price-based competition is being replaced or supplemented by other forms of competitiveness. This book explores the shift towards design-based competitiveness and the escalation in the design-intensity of goods and services.Additional ISBNs9781349301324Industrial Design, Competition and Globalization is written by G. Rusten and published by Palgrave Macmillan. ISBNs for Industrial Design, Competition and Globalization are 9780230274037, 023027403X and the print ISBNs are 9780230203495, 0230203493. Additional ISBNs include 9781349301324.