Integrated Business Transformation: Maximizing Value by Connecting Strategy to Key Capabilities

Drawing upon a model developed over 25 years of experience and successfully taught for many years at his company Wilson Learning Andina y Rio de la Plata, Alberto Pérez La Rotta presents a comprehensive and replicable approach to integrated business transformation that synchronizes natural human behavior with the needs of leadership, sales, customers, and teams. Here Pérez provides a roadmap to his method as well as case studies from across Latin America and across the financial services, chemical, pharmaceutical, industrial equipment, and consumer products industries, and he demonstrates how to clarify the challenges facing an organization, define a new value proposition, and connect strategy to key capabilities rooted in an organization’s leadership, culture, sales potential, customer focus, and value chain. This allows organizations to develop and implement solutions that generate transformation and growth and measure the impact of the transformation on the organization and systems. Pérez clearly connects theory to practice in each of its real-world business cases, making Integrated Business Transformation of interest to researches, students, and practitioners.Additional ISBNs9781787690493Integrated Business Transformation: Maximizing Value by Connecting Strategy to Key Capabilities is written by Alberto Pérez La Rotta and published by Emerald Publishing Limited. ISBNs for Integrated Business Transformation are 9781787690516, 1787690512 and the print ISBNs are 9781787690523, 1787690520. Additional ISBNs include 9781787690493.