Introduction to Consumer Behaviour 2nd Edition

The second edition of Introduction to Consumer Behaviour has been written to meet the needs of southern African course outlines, and to serve as a practical guide to business people in their endeavours to better understand their consumers. While providing the student with a thorough theoretical grounding in consumer behaviour, the book focuses on current and future issues in a southern African context, making it easy for students to relate to.Introduction to Consumer Behaviour 2nd Edition is written by Pierre Joubert and published by Juta & Company (Pty) Ltd. ISBNs for Introduction to Consumer Behaviour are 9781485104032, 1485104033 and the print ISBNs are 9781485102304, 1485102308.