Marketing 15th Edition By Roger Kerin – By: Roger A. Kerin – Publisher: McGraw-Hill Higher Education – Print ISBN: 9781260260366, 1260260364 – other ISBNs: 9781260471199, 1260471195 – Edition: 15th – Copyright year: 2021 – This market leader remains the most rigorous, business-oriented title on the market! Translated into 10+ languages and supported an extensive instructor resources package, Kerin 15e is up-to-date with additional emphases on financial, social media, marketing metrics, and decision-making. – � Comprehensive – � Business-Orientation – � Up-to-Date – � Most extensive instructor resource package on the market! – � Real-world-focus: – � Applying Marketing Metrics – � Marketing Matters – � Making Responsible Decisions – � Insights About Me – � Building Your Marketing Plan – � Integration of Customer Journey Literature – Additional ISBNs – 9781260260366|9781260471236|9781260960655, 1260260364|1260471233|126096065X, 9781260260366|9781260471236, 1260260364|1260471233