Marketing 18th Edition

Pride and Ferrell’s MARKETING 2016 provides a thorough overview of essential marketing principles within a visually engaging, reader-friendly presentation. This popular, proven text helps students develop the knowledge and decision-making skills they need to succeed in today’s competitive business environment. MARKETING 2016 delivers in-depth coverage of fundamental marketing concepts and strategies, along with practical applications and real-world examples, including up-to-date material on social networking, digital marketing, social and environmental responsibility, globalization, entrepreneurship, and marketing in times of transition. The current edition also features a new chapter on managing services and branding, a new section exploring the importance and uses of Big Data, updated learning objectives, and access to new”Ask a Marketer”� videos to introduce key concepts. Perfect for students of all backgrounds and interest levels, MARKETING 2016 is an essential resource for classroom and career success. Marketing 18th Edition is written by William M. Pride; O. C. Ferrell and published by Cengage Learning. ISBNs for Marketing are 9798214348384, and the print ISBNs are 9781285858340, 1285858344. Additional ISBNs include 9781305731585, 9781305631601, 9781305447424, 9781305445826, 9780357690703.