Marketing for Entrepreneurs: Concepts and Applications for New Ventures

Marketing for Entrepreneurs provides students with practical insights, strategies, and tips on how to apply marketing concepts to increase the chances of new venture success. Crane focuses on how readers can use marketing to find the right opportunity, develop valuable new products and services, and create memorable brands. He walks students through teach phase of the marketing process. Packed with help tips and profiles of successful entrepreneurs, this practical text includes the tools readers need to launch and sustain successful ventures.Author Frederick G. Crane and published by SAGE Publications, Inc.The new Third Edition includes a new chapter on social media marketing, new examples and profiles, and new coverage of timely topics such as user experience research, data analytics, MVPs, surge pricing, and just-in-time inventory.Additional ISBNs1483391345, 1483391337, 1483391361, 9781483391342, 9781483391335, 9781483391366Marketing for Entrepreneurs: Concepts and Applications for New Ventures 3rd Edition is written by Frederick G. ISBNs for Marketing for Entrepreneurs are 9781483391359, 1483391353 and the print ISBNs are 9781483391342, 1483391345. Additional ISBNs for this include 1483391345, 1483391337, 1483391361, 9781483391342, 9781483391335, 9781483391366.