Marketing Management 15th edition by Philip Kotler

For undergraduate and graduate courses in marketing management.The gold standard for today�s marketing management student.Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.The world of marketing is changing everyday�and in order for students to have a competitive edge, they need a textbook that reflects the best of today�s marketing theory and practices.Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today�s marketing theory and practice.The Fifteenth edition is fully integrated with MyMarketingLab and is updated where appropriate to provide the most comprehensive, current, and engaging marketing management text as possible.ISBN-13978-0133856699