Marketing Management, 17th Edition

Marketing Management gives you the tools and frameworks to design and execute successful marketing campaigns. Unsurpassed in depth, breadth and relevance, it focuses on the major decisions that confront marketing managers and top management as they strive to reconcile organizational needs and opportunities. The 17th Edition builds on what first made it a landmark text, including its classic examples, core concepts and logical structure. The new edition will help you respond to social and technological developments, such as AI, that are opening doors to new business models while redefining marketing success. You’ll also examine changes in marketing theory and practice against relevant examples from various industries.Marketing Management 17th Edition is written by Philip Kotler; Kevin Lane Keller; Alexander Chernev and published by Pearson. ISBNs for Marketing Management are 9780138076351, 0138076359 and the print ISBNs are 9780138076276, 0138076278. Additional ISBNs include 9780138076368, 9780138076320, 9780138184889.