Marketing Recorded Music: How Music Companies Brand and Market Artists

.This fourth edition of Marketing Recorded Music is the essential resource to help you understand how recorded music is professionally marketed. Updated to reflect the digital era, with new chapters on emerging media, streaming, and branding, this fourth edition also includes strategies for independent and unsigned artists. Fully revised to reflect international marketing issues, Marketing Recorded Music is accompanied by a companion website with additional online resources, including PowerPoints, quizzes, and lesson plans, making it the go-to manual for students, as well as aspiring and experienced professionals.Additional ISBNs9781003153511, 9780367693947, 9781000585001Marketing Recorded Music: How Music Companies Brand and Market Artists 4th Edition is written by Tammy Donham; Amy Sue Macy; Clyde Philip Rolston and published by Focal Press. ISBNs for Marketing Recorded Music are 9781000585148, 100058514X and the print ISBNs are 9780367721176, 0367721171. Additional ISBNs include 9781003153511, 9780367693947, 9781000585001.