This book may not include any media, website access codes, or print supplements that may come packaged with the bound book. For undergraduate and graduate marketing research courses. Experience the Interaction Between Marketing Research and Marketing Decision-Making Marketing Research: An Applied Orientation takes a unique applied and managerial orientation that illustrates the interaction between marketing research decisions and marketing management decisions. This text is comprehensive, practical, and presents balanced coverage of both qualitative and quantitative material. The S ixth Edition is even more current, contemporary, illustrative, and sensitive to user needs. Additional ISBNs 9780136085874Marketing Research An Applied Orientation By: Naresh K. Malhotra; SPSS SPSS Publisher: Pearson Print ISBN: 9780136085430, 0136085431 other ISBNs: 9780133071757, 0133071758 Edition: 6th Copyright year: 2010

This book may not include any media, website access codes, or print supplements that may come packaged with the bound book. For courses in global marketing. Marketing Research The Eighth Edition of Marketing Research continues to provide readers with a “nuts and bolts” introduction to the field of marketing research. Intended for readers with no prior background in marketing research, the book teaches the basic fundamental statistical models needed to analyze market data. This new editioncontinues with the successful condensed and streamlined organization as the previous edition.An integrated case study throughout the text helps readers relate the material to the real world–and their future careers. All information has been updated to offer the most current insights on forces shaping marketing research, such as the impact of social media and mobile technologies.Product details Simultaneous Publisher: Pearson; 8 edition (April 19, 2016) Publication Date: April 19, 2016