Marketing Strategy: Text and Cases 7th Edition

MARKETING STRATEGY teaches students to think and act like marketers. Students learn to develop a customer-oriented market strategy and market plan. This practical approach to analyzing, planning, and implementing marketing strategies is based on applying marketing concepts to the development and implementation of marketing strategy.Marketing Strategy: Text and Cases 7th Edition is written by O. C. Ferrell; Michael Hartline and published by Cengage Learning. ISBNs for Marketing Strategy are 9798214348438, and the print ISBNs are 9781305631564, 1305631560. Additional ISBNs include 9781337486002, 9781337296519, 9780357039236, 9781337655750, 9780357693445.