Marketing the City: The role of flagship developments in urban regeneration

This book assesses the value of flagship developments and draws out lessons for best policy and practice. It looks at marketing strategies and the sales process for flagship developments and the areas in which they are located for urban regeneration. It discusses the management of marketing strategies and the development through the policy formulation, project implementation and policy/project evaluation. The author examines the strategies to date of ‘marketing the city’ and the conceptual scope and limits for developing the concept. He also looks at the extent to which people can be integrated into the urban ‘product’ and the advantages and disadvantages of this. Finally the impact of all these issues is assessed for the policy makers, planners, developers, architects and city authorities.Additional ISBNs9780419186106, 9780203975954, 9781280237010Marketing the City: The role of flagship developments in urban regeneration 1st Edition is written by H. Smyth and published by Taylor & Francis. ISBNs for Marketing the City are 9781135825874, 1135825874 and the print ISBNs are 9781138995666, 1138995665. Additional ISBNs include 9780419186106, 9780203975954, 9781280237010.