MKTG 12th Edition

Learn Marketing YOUR Way with MKTG! MKTG’s easy-reference, paperback textbook presents course content through visually-engaging chapters as well as Chapter Review Cards that consolidate the best review material into a ready-made study tool. With cutting-edge cases, engaging images, and profiles of today?s most compelling marketers, MKTG shows students how the Principles of Marketing are applied at the world?s top companies every day. MKTG 12th Edition is written by Charles Lamb and published by Cengage Learning. ISBNs for MKTG are 9798214349213, and the print ISBNs are 9781337407595, 1337407593. Additional ISBNs include 9781337407588, 9780357144091, 9780357233467, 9780357685891, 9781337407632, 9781337671842.