Nordic Consumer Culture: State, Market and Consumers

Nordic Consumer CultureState, Market and ConsumersUnpacking the complexities of Nordic consumer culture, this edited collection responds to the growing interest in regionalism within consumer research and marketing. By taking a closer look at the interaction between the state and the market in Nordic countries, the authors examine how consumer behaviour is impacted by the region’s unique context. Important elements of Nordic culture are explored, such as its underlying element of mythology and the concept of ‘hygge,’ an object of global consumption. Those studying consumer behaviour, branding, and marketing more generally, will find this book a fascinating contribution to research.Nordic Consumer Culture: State, Market and Consumers is written by Author and published by Palgrave Macmillan. ISBNs for Nordic Consumer Culture are 9783030049331, 3030049337 and the print ISBNs are 9783030049324, 3030049329.