Political Marketing and Management in Ghana: A New Architecture

Political Marketing and Management in GhanaA New ArchitectureThis book focuses on the emergence of new frames of political engagement underpinned by concepts in marketing, management, and organisation. It goes beyond political electioneering and campaigning and considers business theories such as market research, segmentation, social media, brand architecture, and human resources. With contributions from a range of skilled experts, Political Marketing and Management in Ghana emphasises and provides insights on the symbols-oriented approach of political campaigning in Africa, and distinguishes this from the technology-driven process of the west. Offering a total understanding of African politics and its supply and demand interactivity between key actors, this book is of great use to academics interested in political science, communications, marketing, and business and management.Political Marketing and Management in Ghana: A New Architecture and published by Palgrave Macmillan. ISBNs for Political Marketing and Management in Ghana are 9783319573731, 331957373X and the print ISBNs are 9783319573724, 3319573721.