Principles of Marketing, 18th Edition

For principles of marketing courses that require a comprehensive text.Learn how to create value through customer connections and engagement In a fast-changing, increasingly digital and social marketplace, it�s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Thoroughly revised to reflect the major trends impacting contemporary marketing, the 18th Edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities. Personalize learning with My Lab Marketing By combining trusted author content with digital tools and a flexible platform, My Lab personalizes the learning experience and improves results for each student. You are purchasing an access card only. Before purchasing, check with your instructor to confirm the correct ISBN. Several versions of the My Lab� and Mastering� platforms exist for each title, and registrations are not transferable. To register for and use My Lab or Mastering, you may also need a Course ID, which your instructor will provide. If purchasing or renting from companies other than Pearson, the access codes for the My Lab platform may not be included, may be incorrect, or may be previously redeemed. Check with the seller before completing your purchase.Principles of Marketing 18th Edition is written by Philip Kotler; Gary Armstrong and published by Pearson. ISBNs for Principles of Marketing are 9780136646013, 0136646018 and the print ISBNs are 9780135766590, 0135766591. Additional ISBNs include 9780135766606, 9780136713982, 9780135240489, 9780136645986.