Regulating Online Behavioural Advertising Through Data Protection Law

This insightful book provides a timely review of the potential threats of advertising technologies, or adtech. It highlights the need to protect internet users not only from privacy risks, but also as consumers and citizens online dealing with a highly complex technological setting.Regulating Online Behavioural Advertising Through Data Protection Law 1st Edition is written by Jiahong and published by Edward Elgar Publishing. ISBNs for Regulating Online Behavioural Advertising Through Data Protection Law are 9781839108303, 1839108304 and the print ISBNs are 9781839108297, 1839108290.