Religion and Consumer Behaviour in Developing Nations 1st Edition

Examining how religion influences the dynamics of consumption in developing nations, this book illuminates the strategic placement of these nations on the global marketing stage both in terms of their current economic outlook and potential for growth.Religion and Consumer Behaviour in Developing Nations 1st Edition is written by Ayantunji and published by Edward Elgar Publishing. ISBNs for Religion and Consumer Behaviour in Developing Nations are 9781839101038, 1839101032 and the print ISBNs are 9781839101021, 1839101024.