This book covers both social network analysis and text analysis and mining. Presenting these methods together helps readers understand both the structure and content of social media conversations. The first part addresses the foundational concepts of social analytics and its potential for business. Next, readers attain familiarity with tools and techniques. Students practice using Node XL, LIWC, and Weka, and progress to implementing in R using RStudio. Key Features: -Social network analysis and text analysis and mining are presented together -Software tutorials and exercises complement the text -Current, compelling examples engage readers and reflect the relevance of social analytics in business and contemporary daily life Social Analytics: Network and Text Methods with Node XL and R 1st Edition is written by Shaila Miranda and published by Prospect Press. ISBNs for Social Analytics: Network and Text Methods with Node XL and R are 9781943153589, 1943153582 and the print ISBNs are 9781943153596, 1943153590.