Social Marketing and Sustainable Development Goals (SDGs)Case Studies for a Global Perspective

This book presents high-quality cases on different social marketing campaigns that have been developed by NGOs, Public Administration, and businesses. They will be specifically focused on achieving, or contributing to achieving, the different Sustainable Development Goals (SDGs) by The United Nations, and how these campaigns can raise awareness and contribute to achieving the SDGs. This book takes an international approach, gathering cases developed in different countries and cultures around the world.Social Marketing and Sustainable Development Goals (SDGs): Case Studies for a Global Perspective and published by Springer. ISBNs for Social Marketing and Sustainable Development Goals (SDGs) are 9783031273773, 303127377X and the print ISBNs are 9783031273766, 3031273761.