The Base of the Pyramid Promise: Building Businesses with Impact and Scale

As economic growth slows in the developed world, the base of the pyramid (Bo P) represents perhaps the last great, untapped market. Of the world’s 7 billion inhabitants, around 4 billion live in low-income markets in the developing world. These 4 billion people deserve-and, increasingly, are demanding-better lives. At the same time, the business community seeks new opportunities for growth, and the development community is striving to increase its impact. With these forces converging, the potential for mutual value creation is tremendous. This book provides a roadmap for realizing that potential. Drawing on over 25 years of experience across some eighty countries, Ted London offers concrete guidelines for how to build better enterprises while simultaneously alleviating poverty. He outlines three key components that must be integrated to achieve results: the lived experiences of enterprises to date-both successes and failures; the development of an ecosystem that is conducive to market creation; and the voices of the poor, so that entrants can truly understand what poverty alleviation is about. London provides aspiring market leaders and their stakeholders with the tools and techniques needed to succeed in the unique, opportunity-rich Bo P. The Base of the Pyramid Promise: Building Businesses with Impact and Scale 1st Edition is written by Ted London and published by Stanford University Press. ISBNs for The Base of the Pyramid Promise are 9780804797337, 0804797331 and the print ISBNs are 9780804791489, 0804791481.