The Entrepreneurial Journalist’s Toolkit: Manage Your Media

Today’s journalism and communication students need the tools to develop and maintain their own media businesses and freelance careers. In addition to mastering the basics of converged journalism practice, they need training in business entrepreneurship, mass communication and business law, and career and reputation management. The Entrepreneurial Journalist’s Toolkit provides a solid foundation of multimedia journalism and also teaches readers to create solid business plans and develop funding proposals while maintaining high legal and ethical standards. This book details the process of pitching and working with clients, managing multi-platform communication campaigns to maximize reach, keeping the books, and filing taxes. It is provides everything a new or experienced journalist needs to get started as a media entrepreneur. Additional ISBNs1138816477, 1138816485, 1315746069, 9781138816473, 9781138816480, 9781315746067The Entrepreneurial Journalist’s Toolkit: Manage Your Media 1st Edition is written by Sara Kelly and published by Routledge. ISBNs for The Entrepreneurial Journalist’s Toolkit are 9781317597209, 1317597206 and the print ISBNs are 9781138816480, 1138816485. Additional ISBNs include 1138816477, 1138816485, 1315746069, 9781138816473, 9781138816480, 9781315746067.