The IDEATE Method: Identifying High-Potential Entrepreneurial Ideas

Generating new ideas that create substantial value is at the very core of entrepreneurship.The IDEATE Method is an ideation method empirically proven to help students identify problems, develop creative solutions, and select the most innovate entrepreneurial idea. Authors Daniel Cohen, Gregory Pool, and Heidi Neck emphasize the importance of deliberate practice and repetition as they guide students through each phase of the method: Identify, Discover, Enhance, Anticipate, Target, and Evaluate. Goal-directed activities and self-reflection questions help students develop their entrepreneurial mindset and skillset.The IDEATE Method: Identifying High-Potential Entrepreneurial Ideas 1st Edition is written by Dan Cohen; Greg Pool; Heidi Neck and published by SAGE Publications, Inc. ISBNs for The IDEATE Method are 9781544393261, 1544393261 and the print ISBNs are 9781544393247, 1544393245. Additional ISBNs include 1544393245, 154439327X, 9781544393247, 9781544393278, 1544393253, 9781544393254.