The Law of Marketing 2nd Edition by Lynda J. Oswald

The Law of Marketing 2nd Edition by Lynda J. Oswald ISBN-13: 9781439079249 ISBN-10: 1439079242Publisher : Cengage Learning; 2nd Edition (January 20, 2010)This practical resource helps managers make more informed decisions when confronted with legal issues related to the marketing of goods or services. THE LAW OF MARKETING presents a comprehensive overview of the various ways in which legal concepts apply to core marketing activities, including product development, distribution, promotion and sales.