The Marketing Plan Handbook, 5th Edition

Directed primarily toward undergraduate Marketing college/university majors, this text also provides practical content to current and aspiring industry professionals.The Marketing Plan Handbook is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan.The Marketing Plan Handbook 5th Edition is written by Marian Burk Wood and published by Pearson. ISBNs for The Marketing Plan Handbook are 9780133560053, 0133560058 and the print ISBNs are 9780133078350, 0133078353. Additional ISBNs include 9780133250862, 9781292021676, 9780133079418, 9780133078459.