The Moderns: Midcentury American Graphic Design

The ModernsMidcentury American Graphic DesignIn The Moderns, we meet the men and women who invented and shaped Midcentury Modern graphic design in America. The book is made up of generously illustrated profiles, many based on interviews, of more than 60 designers whose magazine, book, and record covers; advertisements and package designs; posters; and other projects created the visual aesthetics of postwar modernity. Some were émigrés from Europe; others were homegrown—all were intoxicated by elemental typography, primary colors, photography, and geometric or biomorphic forms. Some are well-known, others are honored in this volume for the first time, and together they comprised a movement that changed our design world.The Moderns: Midcentury American Graphic Design is written by Steven Heller; Greg D’Onofrio and published by Abrams. ISBNs for The Moderns are 9781683350125, 168335012X and the print ISBNs are 9781419724015, 1419724010.